Tuesday, January 6, 2009

What would you do with a billion Intel transistors nestled in our pocket?


If what they said today comes true, we might have a billion transistors efficiently running a system on a chip that puts high speed computer performance and wireless Internet inside many of the things we touch — from our mobile phones and computers to the navigation system in our car.

“The major forces that are shaping the design of silicon have to do with the need for connectivity to the Internet, computer power, and the progress of Moore’s Law,” Intel VP Gadi Singer said, referring to the maxim that chip performance can double every two years or so thanks to manufacturing improvements. That was what Dean Takahashi from Venture Beat wrote in one the first story released from today’s briefing in San Francisco.

Gadi was joined by Intel VP Doug Davis shared new plans for Intel Smart SoC — System on a Chip — and introduced eight brand new embedded chips under its Intel EP80579 Integrated Processor family for security, storage, communications, and industrial robotics. The overall SoC efforts are aimed at traditional computing businesses and several growth areas across Consumer Electronics (CE), Mobile Internet Devices (MIDs) and embedded markets.

We recorded today’s presentation and will post it on the Intel Pressroom Video/Audio library. I asked Gadi to give a brief summary of the new efforts announced today.

New Smart Chips for Embedded Computing:


Each SoC for embedded computing is based on the Intel Pentium M processor, integrated memory controller hub, and a variety of integrated communications and embedded I/O controllers.

“There is a tremendous opportunity for these smart SoC solutions in the market today as the number of Internet-connected devices reaches into the billions, performance expectations rise and device sizes shrink,” said Doug Davis, vice president of Intel’s Digital Enterprise Group and general manager, Embedded and Communications Group. “These products enable our customers to rethink their own innovation and system design around the many benefits of Intel architecture.”



Summary from Intel Smart SoC Presentation:


* Emerging category of smarter, purpose-built SoC Designs. New levels of performance, power efficiency and complexity vs. traditional SoCs.

* Intel’s Smart SoC strategy: Intel architecture,advanced process technology, high performance computing, low power, high complexity expertise & R&D investment.

* >15 projects underway; Future SoCs based on Intel®Atom™processor core; target growth areas.

* Perfectly timed with emerging need for persistently connected Internet devices.

* Introducing our first 8 new products; targeting a broad range of embedded, voice and security applications.

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